Protection First: The Cornerstone of Everest Longevity

If you had the choice to protect yourself first—eliminating known risks and mitigating their impact—before focusing on growing wealth and assets, wouldn’t you take it? Most people would. That’s our philosophy at Everest Longevity: protection first.

We safeguard assets, income, and life from both obvious and hidden threats before we shift to accumulation and growth. This principle applies not only to finances but also to health.

Health: The First Line of Defense

Protecting your health means prioritizing the fundamentals: sleep, nutrition, mobility, and daily movement.

• Sleep: Aim for eight hours of rest. If full sleep isn’t possible, ensure at least eight hours of downtime in bed.

• Nutrition: Prioritize home-cooked meals with whole, unprocessed foods. As Jack LaLanne said, “If man made it, don’t eat it.”

• Mobility: Maintain pain-free movement—crouch, reach overhead, and perform daily activities without restriction.

• General Movement: Get thousands of steps daily and engage in a movement practice like yoga, sports, or functional fitness.

Neglecting these basics leads to a lower quality of life and, potentially, an earlier demise. You can’t build a thriving life on a weak foundation.

Financial Protection: The Defensive Playbook

On the financial side, we apply the same principle of defense first:

• Property & Casualty Insurance: Protects your home, vehicle, and liabilities.

• Disability Insurance: Safeguards your income if illness or injury prevents you from working.

• Estate Planning: A will provides clear directives for your family.

• Life Insurance: Ensures financial security for your loved ones in the event of premature death.

We don’t wait for disaster to strike—we prepare in advance, ensuring financial resilience no matter what life throws our way.

Defense Wins Championships

Some topics—like the latest fitness trend—make for great dinner party conversations. But financial protection? That’s a tougher discussion. It forces us to confront difficult realities.

Yet, as many of the top professional coaches remind us, “Defense is one of the most important factors of winning.” If you can’t stop your opponent from scoring, your offense has to be flawless. But if you have a rock-solid defense, you can win even if everything doesn’t go your way on offense.

Protection First is a Philosophy

Protection first is not about fear—it’s about strategy. It’s not about being right; it’s about being prepared. You don’t have to accept this philosophy—but if you, like thousands of others, believe in securing yourself first, Everest Longevity is built for you. Protect first, then attack life with confidence.